Turner Maxwell Books Chris and Maureen Hopkins FOOLPROOF SELLING TECHNIQUES Powerful Words, Phrases & Strategies That Motivate People To Buy By Chris and Maureen Hopkins. Free Publishing Free Books Free Literature Free Writers Turner Maxwell Books are an independent co-operative of new writers, committed to publishing inspirational literature. Turner Maxwell Books has over one hundred writers, producing original stories not seen in any other bookshop, Turner Maxwell Books has established itself as a successful and viable publisher. This achievement lies in its innovative and daring approach to establish a shorter supply chain that is simply focused on the requirements of the reader.

FOOLPROOF SELLING TECHNIQUES

Powerful Words, Phrases
& Strategies That Motivate
People To Buy

By Chris Hopkins.

INTRODUCTION

The biggest obstacle to success that faces online businesses is lack of traffic. If nobody visits your website, you’re not going to generate enough sales to make your business grow and develop. You’ve got to attract visitors to your site if you want to be successful.

Fortunately, there are lots of ways to make your site more appealing. Because more people are choosing to use the internet to do their shopping, far-sighted businessmen are thinking-up ingenious ways of attracting visitors to their sites.

This book will show you the basic methods of establishing a powerful marketing technique that will drive increasing amounts of traffic to your website. Isn’t this what every business wants?

You are about to learn the proven methods on how to entice customers and make them eager to know more about what you’re offering. Using these techniques will ensure that your prospect is riveted to your message and therefore more inclined to do what you ask, (buy from you).

You’ll learn how to get people into the right state of mind where they become so interested in your website that almost nothing else matters. And, if you follow my instructions you’ll also get your readers to take action.

CONTENTS

INTRODUCTION

SECTION I

1 HOW TO GET PEOPLE TO TAKE ACTION
Focus On The Problem
Your Solution To The Problem
Establish Your Credibility
Get Your Prospect To Act
Long Sales Letter Or Short?
How To Write Effective Long Copy
When To Use Short Copy
Keep Your Writing Simple

2 HOW TO WIN OVER YOUR READERS
The Key Features To A Successful Website
Choose Your Content Carefully
Tell Your Visitors All About You
Gaining Trust
Remind Them About Their Problem
The Importance Of The Postscript
Hold Your Reader’s Attention

3 THE ONE IRRESISTIBLE STATEMENT THAT’S ALWAYS SUCCESSFUL

4 HOW DO YOU WRITE A WEB SITE THAT SELLS?
How To Write An Irresistible Headline

5 HOW TO MAKE YOUR WRITING MORE APPEALING
Bullets
Keep Your Paragraphs And Sentences Short
Adapt Your Writing Style
What Is Your Principal Selling Position (PSP)?

6 HOW TO CREATE AMAZING HEADLINES AND SUB-HEADLINES
Powerful Words
Create An “End Result” Headline
Solve A Problem
The Solution To The Problem
List The Benefits
Offer Free Bonuses
Offer A Firm Guarantee
Ask For The Order
Generate A Sense Of Urgency
Include A P.S.

7 KEEP YOUR COPY SIMPLE

8 GRAB YOUR READER’S ATTENTION

SECTION II

HOW TO START-UP AND RUN A SUCCESSFUL ONLINE SALES BUSINESS

9 HOW DO I BECOME A PROFESSIONAL SALESPERSON?
What To Sell

10 SELF BELIEF
Don’t Be Afraid Of Failure

11 FINDING CUSTOMERS
How Do I Get Customers To Buy My Products?
Be Enthusiastic

12 HAVE CONFIDENCE IN YOUR ABILITY
Know Your Strengths And Weaknesses
Make Things Happen

13 ASK QUESTIONS
How Do Needs Start?

14 FEATURES AND BENEFITS
Closing

15 THERE’S ALWAYS ROOM FOR IMPROVEMENT
Attention To Detail

16 HAVE THE RIGHT ATTITUDE

17 YOU MUST HAVE CLEAR GOALS

18 TRUST
Testimonials

19 SUCCESS DOESN’T COME EASY

20 WHAT MOTIVATES A CUSTOMER TO BUY?
Do That Little Bit More
Create A Good Impression
Use Your Time Wisely
Coping With Rejection
Trustworthiness
Persuasion
Product Knowledge

21 HONESTY

22 PRICE

23 CUSTOMER REQUIREMENTS

24 TAKE IT SERIOUSLY
Prioritize Your Tasks
Do The Important Jobs First
Know Your Product
One Step At A Time
Time Management

25 CUSTOMER SATISFACTION
Try To Do More
Find Your Niche Market

26 STANDARDS OF EXCELLENCE
Be Optimistic
Choose The Right Product
Why Do People Buy?

27 ESTABLISH YOUR INTEGRITY
Customer Relationships
Never Leave The Customer Feeling Manipulated
Believe In Your Product

28 THE POWER OF PERSISTENCE

Published by Turner Maxwell Books

First published 2009.
Copyright © Chris Hopkins 2009

All rights reserved. No part of this publication may be reproduced, transmitted or stored in a retrieval system in any form or by any means without permission in writing by Chris Hopkins or Turner Maxwell Books.

This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, resold, hired out or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which this is published and without a similar condition including this condition being imposed on the subsequent purchaser.

The purchase of this book is a private sale between the reader and the publisher; at no stage will indemnity be claimed against the publisher. The moral right of the author has been asserted.

Not suitable for children.

Printed and bound in the United Kingdom for Turner Maxwell Books.